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During the past year they opened 13 new salons, which allowed their total number of objects reach 113, 79 of them with direct control and 31 franchisees. The brand also widened its geography adding in 2009 such cities as Tumen, Togliatti and Saratov. Some of the shops were closed in accordance with the plan confirmed in 2008. 

Total sales decrease in comparable objects made about 5%: the chain grew 7% and the boost of sales made only 2%. The company’s revenue of 2009 is estimated 80 million US dollars and its share on the Russian shoe market in the middle segment – about 3%. Sergey Sarkisov, the vice president of “Eсonika”, disclosed the company’s plans for 2010: opening of 13-15 new salons of direct control and 3-5 franchising objects. The planned sales boost is 4-5%, which means reaching the “pre-crisis level”.