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29.06.10	Yesterday, Today, Tomorrow - A Russian-British brand Roza was presented in Ararat Park Hyatt hotel on July 4. Princess of Kent attended the presentation.

28.06.10	Footwear Paradise - After the reconstruction a new flagship boutique No One was opened on May 26 in Kutuzovsky avenue.

28.06.10	A Dream Journey - On May 31 Plekhanov Russian Academy of Economics welcomed participants of MBA seminar. An Italian designer, Alviero Martini, participated in the seminar as one of the speakers.

28.04.10	Lift-Off in Warsaw!

25.04.10	Haider Ackermann and Jil Sander at Pitti

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03.02.2010
Guidelines change

Diesel S.p.A. company and Diesel brand in particular changed their agent in Russian Federation. From the season SS 2010 Showroom Li-Lu took over the representative responsibilities as well as the press agent’s role.

Beside that in the new season Diesel launched a new advertising campaign with the motto “Be stupid”.

Funny and provocative slogans like “Stupid creates. Smart critiques”, “Smart listens to the head. Stupid listens to the heart” call to stop being afraid of looking funny, brave and uncommon. The “Be stupid philosophy” campaign promotes fresh thoughts, original ideas and risk as a way of fulfilling one’s dreams.

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