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The first fashion industry annual prize – PROfashion Awards

December 3, 2009 is to go down in history as the day of the first professional awards ceremony in fashion business – PROfashion Awards. Winners in eighteen nominations will be announced at the gala dinner. The best players of Russian fashion market will be estimated by the expert jury that will include marketing and consulting agencies, renowned fashion experts and what is most important – consider the end consumer’s opinion.

“The idea of this fashion business award has been discussed long, - tells the producer of PROfashion Awards and editor-in-chief of PROfashion magazine Olesya Orlova. – We must have been just waiting for the right time and the right mood on the market. During the recent fashion boom years awarding prizes was virtually a dead lift as all the market players had more or less the same business schemes gaining superprofits, fashion retail was showing rapid growth. Today when the global economic recession has made new emphases, when many players simply disappeared from the scene we have a clearer picture of those who have original ideas, new initiatives and innovative sales technologies. The recession has given Russian fashion industry an additional positive impulse, marked really the best ones. And we think that today is high time that we award this professional prize for profashionals”.

“We did our best not to give anyone benefit of the doubt regarding the objectiveness of the award, - continues Ms. Orlova. – The winners will be chosen by the jury, members of which are experts in particular nominations”. Besides the jury members will have an opportunity to use the results of end consumers’ researches and official data of the companies nominated for the awards.  Professionals of fashion business will be estimated in eighteen nominations:

1. New business of the year
2. Womanswear retailer of the year
3. Kidswear retailer of the year
4. Classical menswear retailer of the year
5. Young fashion retailer of the year
6. Sportswear retailer of the year
7. Lingerie retailer of the year
8. Luxury monobrand retailer of the year
9. Internet retailer of the year
10. Multibrand of the year
11. Franchiser of the year
12. Shopping center of the year
13. Advertising campaign of the year
14. Concept store of the year
15. Stock center of the year
16. Fashion event of the year
17. Shop window of the year

18.Business event of the year

Over 200 companies participate in the contest, among them H&M, Sela, New Look, Zara, Zarina, Massimo Dutti, Bershka, Naf Naf, Mango, Marella, Morgan, BGN, Caterina Leman, Vassa, OGGI, Zimaletto, Max Mara, LeForm, Podium, Snezhnaya koroleva, Cashmere and silk, Lady & Gentleman City, Company’s, New Yorker, Diesel, Kira Plastinina, Yudashkin Jeans, Guess?, Topshop, Westland, 5 карманов, Henderson, Meucci, Donatto, Finn Flare, Baon, Sport Max, Sport+moda, Dekatlon, Kenguru, Riккi-Tikki, Mother Care, Okaidi, Вини, Etti detti, Estel Adoni, Bustie, Milavitsa, Chapurin, Denis Simachev, Cara&Co., RUSpublika, kupivip.ru, HC, Stockmann, Familia and many other.  

The gala dinner and the ceremony of PROfashion Awards will take place on December 3, 2009 at the club “KINO” and will become the main event of the year in fashion industry.