An independent annual fashion industry award
The solemn ceremony of PROfashion Awards for the third time will take place in early December 2011. It is an independent yearly professional award in the fashion industry.
About organizers:
The founder and of the awards is the PROfashion magazine.
The organizer is PFM Agency.
Partners to ensure the objectivity and independence of the award:
- State University Higher School of Economics - one of the largest prestigious universities in Russia.
Will be involved:
- Research companies, working on analysis of consumer preferences in the industry
- Auditing company
About the independence:
Especially for PROfashion Awards State University Higher School of Economics has developed a marketing methodology of formation nominations and criteria, as well as the system and the software for voting of experts.
Nominees (about 200 companies) will be included in the voting list based on data of several research companies which carry out regular researches of the fashion industry.
The objectivity and the independence of the award will be provided by one of the biggest auditing companies.
Auditors will announce the winners in all the nominations 10 days before the ceremony at a press conference.
Results of the voting - names of the winners - will be strictly classified and unknown to anyone, including members of the jury and the organizers of the PROfashion Awards before the ceremony.
Information about the names of the winners will be delivered to the ceremony in sealed envelopes by the auditing company, which will be on the stage at the time of the official announcement of the results.
About the ceremony:
The ceremony will be one of the highlights of this year in the fashion world. The event will be attended by well-known brands, retailers, shops, malls and showrooms. Motto of the PROfashion Awards: «Fashion passes - business stays." Prestigious award for excellence in the fashion business will be received by the most deserving companies. "The main object of our award is to assess the achievements of the fashion figures in Russia and to identify the leaders of this year the most objective way ", - said Una Zavelskaya, PROfashion editor in chief.
Official website: www.profashion-awards.ru
